Investor shares his playbook after a 29x exit in Africa

Investor shares his playbook after a 29x exit in Africa



Ibrahim Sagna spent more than two decades in finance, including at the African Export-Import Bank and the Africa Finance Corporation, before co-founding Silverbacks Holdings, a firm that invests in technology, entertainment, sport and the creative industries. How we made it in Africa editor-in-chief Jaco Maritz spoke to Sagna about the firm’s origins and how it picks its investments.

Topics discussed during the interview include:

  • The backstory to the founding of Silverbacks

  • Why it doesn’t directly invest in early-stage companies

  • What it looks for in an investment

  • How it decides when to exit

  • Why Sagna hosts his own podcast

  • Whether ordinary people should invest in startups