Alongside its new Pixel 11 smartphone lineup, Google has unveiled the Pixel Tag, an elongated, pill-shaped item tracker designed to compete directly with Apple’s AirTag and Samsung’s SmartTag 2. Compactly built at 45.7 × 27.9 × 5.1 mm, the accessory is broadly compatible with devices running Android 9 or later, allowing users to pair it with older hardware.
Read: Google unveils Pixel 11 Pro and Pro XL
While basic tracking works on older operating systems, the Pixel Tag’s most precise location features rely on modern hardware and software standards:
- Bluetooth Channel Sounding: Delivers high-precision distance measurements, requiring a phone running Android 16 or later with Bluetooth 6.0 support.
- Ultra Wideband (UWB) Precision Finding: Displays exact distance readouts and directional guidance to lead users directly to their lost items. This feature requires a UWB-equipped device, such as Google’s Pixel Pro models or Samsung’s Galaxy S and Z Fold series.
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Engineered for daily wear and tear, the Pixel Tag carries an IP67 rating for dust and water resistance, withstanding submersion in up to 1 meter of water for up to 30 minutes. It operates on a user-replaceable CR2032 coin cell battery designed to last roughly one year.
Pre-orders open today ahead of an August 20 ship date. A single Pixel Tag retails for $29, while a four-pack bundle is available for $99.
