Kenya is Africa’s largest avocado producer. Miraj Shah and his cousin, Mitul, saw an opportunity to turn the country’s surplus avocados into oil. Their company, Crofts Ltd, now exports Kenyan-made avocado oil to more than a dozen markets around the world.
How we made it in Africa editor-in-chief Jaco Maritz spoke to Miraj about his journey as an entrepreneur.
Topics discussed include:
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Spotting an opportunity in avocado oil
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Overcoming early setbacks
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Sourcing raw materials from smallholder farmers
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Building an international client base
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Entrepreneurship lessons
