Businesses - eriinfo

From Invisible to Credible: How PR Supports Small Businesses

eriinfo.com6 months ago06 mins

Small businesses often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver. But with more businesses fighting for attention online, PR has become a smart way to build credibility and…

The Growing Deepfake Threat for South African Businesses

eriinfo.com7 months ago09 mins

Artificial intelligence has now made it possible to wake up to a video of your CEO seemingly admitting to fraud, or receiving an urgent audio message from your CFO authorising a large, unexpected transaction, without any of it being real. The Deepfake threat isn’t limited to criminal use cases targeting individuals or governments – they…