South African enterprises are rapidly integrating generative AI into their operations, but most are doing so without formal strategies, dedicated leadership or the infrastructure required to maximise value and minimise risk. This is the key finding of the newly released South African Generative AI Roadmap 2025, based on a study by World Wide Worx in…
Small businesses often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver. But with more businesses fighting for attention online, PR has become a smart way to build credibility and…
Artificial intelligence has now made it possible to wake up to a video of your CEO seemingly admitting to fraud, or receiving an urgent audio message from your CFO authorising a large, unexpected transaction, without any of it being real. The Deepfake threat isn’t limited to criminal use cases targeting individuals or governments – they…
