Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s data centre buildout. The move does not affect Apple’s main cash cow, the iPhone. But it would take starting price of the Neo — its lowest priced laptop…
Apple CEO Tim Cook Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview. A surge in AI-driven demand for data centres has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components,…
Apple plans to raise prices across its product lineup to offset the surging costs of memory and storage chips, CEO Tim Cook revealed in a recent interview with The Wall Street Journal. Read: Siri AI: A deep dive into Apple’s new intelligent assistant The global explosion in AI-driven data centre infrastructure has forced consumer electronics…
Liquid Glass stood out as one of Apple’s most polarizing design overhauls when it debuted last year, but the company is doubling down on the aesthetic rather than abandoning it. At WWDC 2026, Apple unveiled a comprehensive suite of interface adjustments across iOS, iPadOS, and macOS, directly addressing the wave of consumer backlash aimed at…
“Siri is now a profoundly more capable assistant that helps you find what you need and gets more done,” he said. Apple’s deeper dive into AI chatbots is happening despite some signs of consumer dissatisfaction with how quickly other tech companies have integrated AI into their products and services. Microsoft last month retreated from adding…
In a definitive transition for the world’s most valuable technology company, Apple announced that John Ternus will become its next Chief Executive Officer. Ternus, the company’s 50-year-old hardware engineering chief, is slated to take the reins on 1 September 2026. At that time, Tim Cook will transition to the role of Executive Chairman, concluding a…
Following more than a year of intensive negotiations, Apple has reportedly reached a preliminary agreement with Intel to produce a portion of the silicon that powers its sprawling device ecosystem. According to The Wall Street Journal, this deal marks a significant turning point for both companies, though the exact scale of production remains undisclosed. Given…
Apple appears to be finalizing a generative AI strategy centred on user choice rather than exclusive reliance on in-house development. According to a report from Bloomberg’s Mark Gurman, Apple plans to allow users to select from a variety of third-party AI models to power generative tasks within its ecosystem. This new flexibility is slated to…
Apple CEO Tim Cook holds up a new iPhone 17 Pro during an Apple special event at Apple headquarters in Cupertino, California, Sept. 9, 2025. Justin Sullivan | Getty Images Apple reported earnings and revenue for its fiscal second quarter that topped analysts’ estimates, driven by growth in the company’s services business. The stock was…
It turns out you can go home again, especially when that home is a multi-award-winning sitcom that became Apple’s biggest global hit. Apple has officially announced that Ted Lasso Season 4 will premiere on August 5, with new episodes dropping every Wednesday through October 7. Read: ASUS launches the dual-screen ROG Zephyrus Duo laptop While…
