Alex Cooper.
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“Call Her Daddy” host Alex Cooper’s Unwell Network is moving beyond podcasts.A new YouTube channel will host its first short-form series starring BookToker Kierra Lewis.Cooper has toured under the Unwell banner and launched an electrolyte drink of the same name.
“Call Her Daddy” host Alex Cooper’s Unwell Network is moving beyond podcasts into short-form content with the launch of a new YouTube channel.
The channel is set to debut on February 3 and house Unwell’s first original short-form series, “Read It and Weep.” The BookTok-focused discussion show will be hosted by creator Kierra Lewis.
Lewis, who has 3 million followers across platforms, will discuss notable books — kicking off with the “Twilight” series — in episodes airing three times monthly.
Unwell Network head Rory Armstrong said in a statement that the channel marks “an exciting new chapter for Unwell, reaffirming our commitment to creating unique, compelling, and impactful content for our ever-growing Gen Z audience.”
Unwell launched in 2023 as a subsidiary of Trending, the Gen Z-focused media company cofounded by Cooper and her business partner and husband, media executive Matt Kaplan.
Unwell develops podcasts and has other projects in the works. Its talent roster includes Alix Earle, Madeline Argy, Harry Jowsey, Owen Thiele, Hallie Batchelder, and Grace O’Malley.
It has also acquired existing podcasts, such as the true crime series “Going West” and “Cheers!” hosted by the influencer Avery Woods.
In August, Cooper inked a three-year deal worth a reported $125 million to bring the Unwell slate to SiriusXM.
In addition to its podcasts, Cooped has toured under the Unwell banner on the East Coast, with a second leg kicking off this month. And in December, she unveiled an electrolyte drink called Unwell in partnership with Nestlé.
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