GoPro has announced a significant restructuring plan that will see the company reduce its global workforce by 23% by the end of 2026. The move comes as the action-camera pioneer seeks to stabilize its finances and reclaim market share in an increasingly crowded hardware landscape.
Read: ShopriteX debuts Pixie, an AI assistant for Sixty60
According to a Form 8-K filing, GoPro will lay off 145 employees out of its total staff of 631. The restructuring is set to begin in the second quarter of 2026, with the company estimating total associated costs between $11.5 million and $15 million. These charges are primarily earmarked for severance packages and extended healthcare benefits for departing staff.
This latest round of cuts follows a difficult fiscal period for the San Mateo-based firm:
- Revenue Decline: GoPro reported a year-end revenue drop for 2025.
- Quarterly Loss: The company posted a $9 million loss in the fourth quarter of last year.
- Previous Layoffs: This is the second major reduction in less than two years, following a similar round of cuts in late 2024.
Despite the downsizing, GoPro is positioning 2026 as a transformative year. The company’s recovery strategy centres on the upcoming launch of its GP3 processor, an AI-centric chip designed to power a “new era of performance and innovation.”
See also
GoPro expects these new AI-powered cameras, slated for release in the coming months, to differentiate its products from competitors like DJI and Insta360, as well as the ever-improving video capabilities of flagship smartphones.
Once the undisputed leader in extreme sports videography, GoPro now faces a multi-front battle. The rise of versatile 360-degree cameras from Insta360 and robust, budget-friendly alternatives from DJI has eroded GoPro’s market dominance. By streamlining operations and focusing on high-end AI integration, the company hopes to pivot back toward profitability.
