
Persistence pays off for dried fruit entrepreneur
Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit Interview with Affiong WilliamsFOUNDER, REELFRUIT Lives in: Lagos, Nigeria ReelFruit, founded by Affiong Williams, has grown from small beginnings to supplying both local retailers and overseas buyers. By the late 2010s, Affiong Williams was ready to pull the plug on her Nigerian dried fruit and…