BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry

BMW CEO Peter van Binsbergen on the future of South Africa’s automotive industry


South Africa’s automotive industry is in a state of flux. In this episode of the TechCentral Show, BMW Group South Africa CEO Peter van Binsbergen unpacks the challenges – and opportunities – facing a sector under pressure.

He tells TechCentral editor Duncan McLeod about the future of BMW’s Rosslyn manufacturing plant in Pretoria, which was established more than half a century ago, and the urgent need for new government policy to ensure the automotive industrial base in South Africa is future-fit and ready for the shift to electric mobility.

Van Binsbergen also discusses the rise of imported vehicles in the sales mix in South Africa – including the rapid expansion of Chinese brands. China is a market he knows well, having spent three years there with BMW.

Watch the interview

In the interview, TechCentral Show viewers will also hear about:

  • The state of the local automotive manufacturing industry;
  • What South Africa needs to implement in policy reform to ensure the automotive industrial base in South Africa – and why this is urgent;
  • How the country must adapt to the global shift to electric mobility;
  • The role of BMW’s IT Hub in South Africa;
  • BMW’s global EV strategy, and what that means for South African EV buyers; and
  • BMW’s Neue Klasse vehicles, which run the company’s next-generation EV platform, and why they are significant to its future.

Don’t miss a fascinating discussion!

Listen to this episode of the TechCentral Show

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