BMW restructuring plan bets on AI and new models

BMW restructuring plan bets on AI and new models

BMW has set out a restructuring plan on Wednesday centred on AI, management cuts and two new model launches as the German luxury automaker seeks to restore investor confidence after a string of profit warnings and a deep slump in its share price. As Europe’s car industry struggles with weak demand, Chinese competition and US…

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BMW unveils the all-new i3: A Neue Klasse evolution

BMW unveils the all-new i3: A Neue Klasse evolution

Following a prototype showcase, BMW has fully revealed the all-new i3 electric vehicle. Departing significantly from the quirky 2013 hatchback, the new i3 is a sophisticated, sporty sedan built on the Neue Klasse platform. It aligns with the “Vision Neue Klasse” concept, offering a sleek alternative to the gas-powered 3 Series while ditching the controversial…

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