Apple’s recent launch of the iPhone Air raises questions about its product strategy, particularly the marketing tactic of “anchoring.” This practice involves positioning a less appealing product near a more desirable one to make the latter seem like a better value. With the new iPhone Air, Apple appears to be using this method to push consumers toward a more expensive but less practical device.
Read: The iPhone Air is Apple’s latest attempt to fill a price gap
In this week’s Tech Tuesday segment on Smile 90.4FM we discuss the thinnest iPhone ever, the Air, and where it fits in the new range.
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