Why Apple can’t tell you who its R50 000 iPhone is for

Why Apple can’t tell you who its R50 000 iPhone is for

Apple’s new foldable iPhone launched on Wednesday with impressive features and a premium price tag, starting at US$1 999 in the US market. But some observers in the packed room at the launch event in Cupertino, California were left questioning its appeal beyond wealthy tech enthusiasts. Apple executives demonstrated the iPhone Duo — which is expected…

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Your iPhone is about to get a massive upgrade

Your iPhone is about to get a massive upgrade

Siri has always been good at timers, alarms, phone calls and switching on the lights. But ask it anything that requires holding two facts together and iPhone users have spent the past three years opting instead for ChatGPT, Gemini or Claude. That’s all about to change. Apple has been promising a smarter Siri since 2024….

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Apple will increase iPhone prices again this year

Apple will increase iPhone prices again this year

Apple plans to raise prices across its product lineup to offset the surging costs of memory and storage chips, CEO Tim Cook revealed in a recent interview with The Wall Street Journal. Read: Siri AI: A deep dive into Apple’s new intelligent assistant The global explosion in AI-driven data centre infrastructure has forced consumer electronics…

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