AI-powered public relations strategist, and founder of Cihan Media Group, Dr. Celestine Achi, has officially unveiled AGENTPR, described as Africa’s first agent-driven media intelligence framework and PR intelligence MCP.
AGENTPR has been developed as a practical response to one of the most important shifts in modern communications: the movement from traditional media monitoring to intelligent, agent-driven public relations decision support.
The platform introduces an agent-driven intelligence layer for public relations, reputation management, media visibility, stakeholder analysis, narrative tracking, sentiment and emotion analysis, crisis signal detection, and executive briefing.
Speaking about the product unveiling, Achi said: “Media monitoring tells you what was said. PR intelligence tells you what it means, why it matters, who is driving it, what risk it carries, and what decision should follow. AGENTPR was built for this new era. The future of PR will not belong to those who track the most mentions, but to those who build the clearest context, strongest intelligence workflows, and fastest route from signal to decision.”
Keep up with the latest headlines on WhatsApp | LinkedIn
According to him, unlike conventional dashboards that focus mainly on mention counts and sentiment labels, AGENTPR is built to support context-aware and culture-aware interpretation. It is designed to help communications professionals identify weak signals, detect reputational risk, understand stakeholder movement, read emotional tone, and generate decision-ready intelligence for leaders.