“If there’s one thing we could do to reduce the amount of hunger in the world, it is to have more peace in the world.”
Luke Lindberg is ready for his humanitarian glow-up. The international system seems ready to oblige.
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Today: Luke Lindberg begins his Nobel Peace Prize quest, a meteoric rise told through a CV, and can you smell what America First is cooking?
On the radar |
Luke Lindberg started his first official day as head of the World Food Programme on 26 October, swapping a lightly worn cowboy hat and an Israel-bound sniper rifle for a wardrobe of navy suits and multi-pocket gilets.
Lindberg’s first few days offered an early immersion into the reality of international humanitarianism: meetings. This included a roundtable of the Inter-Agency Standing Committee (IASC) – the closed-door sit-downs for dominant aid agencies, where public agendas and transparency are optional but group photos are not.
The new WFP chief also made the rounds among the nosey UN press in New York, and on Fox News, the right-wing US TV network. His initial batch of talking points shows his team (including a new chief of staff) has identified a handy narrative for his job (ending famine), and developed a conspicuous fixation on dropping food from planes (generally not considered humanitarian “best practice”). A couple of terms seemingly missing from his vocabulary: “climate change” and “UNRWA”.
Part of his team’s task is to iron out the incoherence behind his appointment: an America First Trump pick now trumpeting humanitarian neutrality; a promoter of weapons exports to Israel now calling for world peace.
He might unlock more funding, and tap into a side of the US public still foreign to many aid leaders – who else at the IASC is getting sympathetic interviews on Fox News? But he might also twist the perception of the international humanitarian system, and the World Food Programme in particular, at a precarious time.
Here are a few notes on what we’ve seen so far:
- The message: Lindberg is trying out some new messaging, skipping baseball and gym analogies and swapping out an earlier tagline (“Let’s get folks fed”) for a less twangy one: No more famines. “For me, there’s a baseline that we all can agree on, which is, we should have no more famines in the world,” Lindberg said on an appearance on Fox News. “Famines are the most severe situations imaginable, where people really can’t get access to basic nutrition whatsoever. So making sure we don’t have any more famines is, for me, a critical, important goal that I’m starting off this job focused on.”
- On politics: It’s a handy narrative: talk about hunger; spend less time on what causes it. “The World Food Programme’s job is to show up no matter what, to safely and effectively deliver food, and to really stay out of the politics of it,” Lindberg said later in the interview.
- Luke Lindberg, peace activist: So how do you end famine? Lindberg may be starting his Nobel campaign early: “If there’s one thing we could do to reduce the amount of hunger in the world, it is to have more peace in the world,” he said. “Two thirds of the 266 million people around the world that are facing acute food insecurity are directly resulting from the conflict that exists in the world. So if there’s one silver bullet, it’s end conflict.”
- Protecting aid workers: Part of Lindberg’s early talking points include defending aid workers under attack. During the Fox News interview, he pointed to stats showing that 700 humanitarians have “died in the line of duty” in the last couple of years, presumably referring to Aid Worker Security Database tallies for 2024 and 2025. The three-year figure from 2023 tops 1,000 aid workers killed. Israeli forces killed a majority of them. In the edited interview, Lindberg appears to have been asked how many of these aid workers were Americans (he said he would check). The vast majority of all aid workers attacked and killed are from the countries in which they work. But there is at least one dual US-Canadian citizen among the 700: Jacob Flickinger, one of seven people Israel’s military killed in an April 2024 attack on a World Central Kitchen convoy. The organisation that employed him now believes Israel deliberately targeted the convoy.
- The Israel thing: This underlines one of the obvious awkward spots for Lindberg and WFP. Lindberg has previously touted the sale of US-made tactical sniper rifles to the Israel Defense Forces. The IDF source their Barak rifles from a company in South Dakota, the US state home to Lindberg’s father-in-law, US Senate majority leader John Thune. “We are exporting freedom and prosperity to our friends,” Lindberg wrote in widely shared social media posts. Lindberg is hardly the first aid appointee from a country’s political elite to lug along their baggage. But most humanitarian duffels aren’t filled with sniper rifles or portraits with Benjamin Netanyahu (“Victory at all costs,” Lindberg wrote in a November 2024 post, quoting Winston Churchill).
- The Israel and famine thing: “No more famines”, of course, should also mean no more famines anywhere. But famine declarations are politically inconvenient for many governments. That includes Israel, whose actions in Gaza amount to genocide, war crimes, and crimes against humanity, genocide scholars say. Famine was confirmed in the Gaza Strip in 2025, acknowledged by WFP, and repeatedly denied by Israel, which has sought to label factual assessments on food security data as anti-semitic. Lindberg told reporters he is putting his famine focus on three countries: Sudan, South Sudan, and Somalia.
- The UNRWA thing: Similarly, Israel has repeatedly targeted and attempted to sideline the UN’s agency for Palestinian refugees, UNRWA. Speaking with a gaggle of reporters in New York last week, Lindberg noticeably sidestepped a question on how he would work with UNRWA. “While the World Food Programme has access to deliver food, a number of our other UN entities are struggling to get things into Gaza that they need to care for the whole person,” he said. “So I look forward to working with my colleagues in pursuit of those efforts as well.” The situation in Gaza, he said, is “unacceptable in terms of the amount of people that are going hungry.”
- The Trump thing: Will Lindberg be Washington’s man in the UN, or the UN’s man with a connect to Washington, a reporter asked (Lindberg called it “an unfair characterisation”). He later mentioned his relationship with US President Donald Trump during the Fox News interview: “When I was nominated to lead the World Food Programme by the United States, president Trump personally took the time to call me and offer me this opportunity,” he said. “To me, that shows his heart for that work. He is somebody that believes in peace around the world. For me to have the opportunity to speak with him about how the World Food Programme can do an important role and a job alongside the US in addressing these humanitarian needs was a special moment that I’ll never forget.”
America First and Luke Lindberg’s CV |
Lindberg’s varied CV is notably missing experience in emergency response. That should be odd, but it’s not exactly rare for UN appointees.
His prior jobs and identities stretch from management consulting, external affairs, and trade promotion (South Dakota beef and guns), to economist (possibly) in a Trump-pushing right-wing think tank, to his meteoric leap into the US agriculture department and now WFP.
- Senior: His public CV suggests he stepped into a senior job title straight out of university. The first listed job on his Linkedin profile is “senior consultant – organisational change management”, which he appears to have taken up after a six-year education spree in which he loaded up with an undergraduate and two masters’ degrees (public policy and business administration). His time spent later at the right-wing America First Policy Institute seems to be missing (more on that below).
- Working 9 to 5: A diverse CV might give WFP communicators some leeway in deciding what to highlight. WFP’s 26 October statement announcing his start highlights his recent agriculture department job, his role promoting South Dakota businesses, and a job as chief of staff and chief strategy officer at the Export-Import Bank of the United States. After endorsing his selection in September, the WFP executive board’s congratulatory statement highlighted his earlier external affairs role working for an organisation called Sanford Health, which describes itself as “the largest rural health system” in the US.
- The economist: Neither mentions another identity as an economist tied to the America First Policy Institute – the right-wing think tank that has been a policy and appointee conveyor belt for the Trump administration. A 2023 press release announcing his appointment as a senior fellow describes Lindberg as an “influential economist”. Lindberg’s America First staff page seems to be offline. Meanwhile, former AFPI staff have “overrun” the US Census Bureau, WIRED reported in September. Earlier, Trump cited a dubious census report – written in part by two America First researchers – as evidence for claims that he lost the 2020 election because of non-citizen voting.
- Can you smell what America First is cooking: AFPI’s founding chairperson is Linda McMahon, who is Trump’s education secretary and also the co-founder and former CEO of World Wrestling Entertainment or WWE. The pro-wrestling entertainment institution employed luminaries like Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, and Randy “Macho Man” Savage.
- FYI: Luke isn’t the only Lindberg taking on new things. Brittany Lindberg, Luke’s wife, is a singer who recently dropped a new single. It’s called Black Cat.
Palantíri |
WFP is no stranger to America First collabs, having renewed its partnership with Palantir, the AI analytics firm and defence contractor that espouses Western superiority and militarisation.
Open discussion about Palantir is rare within the humanitarian sector, but there’s still plenty of hubbub in the outside world. Here are a few more tidbits for the “everyone’s talking about Palantir except humanitarians” in-tray:
Europe: A European civil society campaign is urging WFP leadership and European members of its executive board to explain then drop the Palantir partnership. WeMove Europe, a collective activism network, says some 3,000 of its members have written in.
Tech for Bad: Meanwhile, some 100 other organisations have signed a separate letter calling for WFP to drop Palantir.
Lobbying: The United Kingdom’s ministry of defence asked Palantir to review its procurement rules. The advice: less red tape for companies like Palantir, according to reporting in the Democracy for Sale substack. Anti-corruption advocates are crying foul.
NHS: The debate and pushback over the use of Palantir in the UK’s National Health Service continues. Some 29 of 149 hospital trusts the NHS said benefit from Palantir’s platform are not actually using it, The Guardian reported. Some health bodies said that Palantir tech helped manage wait lists and scheduling. But other heads of NHS organisations “believed they can find better or equal alternatives in many cases”, a separate Guardian report found, noting that several had ended trials and switched back to old systems.
Chipotle: WFP is in good company. Venerable burrito chain Chipotle is working with Palantir on a “food safety risk platform”, WIRED reported. Palantir’s data integration tech will reportedly track pest incidents, health department scores, and employee illness records to assess risk. It follows what WIRED describes as a “turbo diarrhoea outbreak” that haunted US consumers (not necessarily at Chipotle) during the North American summer.
Ethical investing: A wealth manager, HSBC Asset Management, is reviewing whether to cut Palantir from its Islamic Global Equity Index fund, after workplace pension schemes raised questions, the Financial Times reported.
Late-stage capitalism: Another headline from the FT: “Palantir shareholders want to know when they’ll get their money back.”
Have any tips, recommendations, or indecipherable acronyms to share with the Inklings newsletter? Get in touch: [email protected]
Irwin Loy, Policy editor
