iStore, South Africa’s only Apple Premium Partner, has announced that the new iPhone 17 lineup is now available for pre-order online. The devices will officially launch in-store on September 19, 2025.
Read: The Apple iPhone 17 Pro is “the most Pro” ever
Customers can pre-order the new phones for cash starting at R20,799, or on a cellular contract with Vodacom, MTN, or Telkom directly through iStore. The store is offering several exclusive benefits, including a new trade-in program and comprehensive support services.
As an Apple Premium Partner, iStore is offering some of the best trade-in values in the market. Customers can receive up to R25,000 cash back when trading in their current iPhone, with the money paid directly into their bank account. Those who pre-order have up to 30 days after receiving their new phone to complete a trade-in evaluation and claim their cash back.
Here are the official cash prices for the new iPhone 17 and iPhone Air models:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- iPhone Air
Here is a summary of the trade-in values for select iPhone 17 models:
Customers can pre-order the iPhone 17 on a contract with any major network, with monthly plans starting from R819. iStore handles the entire upgrade process, with free delivery.
Every iPhone 17 purchase also comes with a free iCare Plus package, valued at R1,999. This includes an extra year of warranty, a screen repair, and a guaranteed buy-back value.
With the new eSIM-only iPhone Air, iStore is also providing dedicated experts to guide customers through the activation and setup process on all three major networks.
