Apple is reportedly in early talks with Google to use its Gemini model for a revamped version of Siri, according to Bloomberg. The potential partnership is a sign of the challenges Apple has faced in developing its own AI, particularly after the significant delay of its new Siri features.
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Sources say Apple is exploring two versions of the new Siri: one powered by its own internal models (Linwood) and another that would run on outside technology (Glenwood). A final decision has not been made, and Apple could still choose to stick with its in-house solution.
This move comes after Apple failed to launch its updated Siri with Apple Intelligence in iOS 18, a feature that was intended to allow the assistant to use personal data to perform actions within apps. The delay has reportedly caused internal turmoil and led Apple to consider a third-party model.
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The report notes that using a version of Gemini that runs on Apple’s Private Cloud Compute servers could provide an extra layer of security. If the partnership moves forward, it would place Apple in a similar position to Samsung, which uses a combination of custom models and Gemini to power its Galaxy AI. The move would also represent a major shift in strategy for Apple, as it would be ceding a potentially key technology to a direct competitor.
