Tim Cook teases a new Apple product for next week

There’s a new family member coming to Apple.

Tim Cook announced a new Apple product launch set for February 19.His post included a teaser video with a metallic Apple logo and glowing ring.Reports have suggested a new iPhone SE, with Apple shares rising 2% post-announcement.

Tim Cook just announced that a new addition to the Apple family tree will arrive next week.

The Apple CEO posted a seven-second clip to X teasing a launch coming February 19. He didn’t provide many details other than a metallic Apple logo with a glowing ring around it.

“Get ready to meet the newest member of the family,” Cook said.

Get ready to meet the newest member of the family.

Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu

— Tim Cook (@tim_cook) February 13, 2025

It’s unclear which part of the Apple family this member will belong to; the tech giant offers smart watches, AirPods, MacBooks, and more.

One possibility is a new generation of the iPhone SE, the low-cost phone Apple first launched in 2016. The current model, which starts at $429, was last updated in 2022. A recent Bloomberg report has suggested a new SE is expected this month, and it will offer Apple Intelligence at a more affordable price than the iPhones that are currently compatible, per Bloomberg.

Apple’s shares were up as much as 2% after Cook’s Thursday teaser.

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