Africa: Yassir Acquires Kawarizmi to Build Retail Media and Adtech Platform
Yassir has acquired Kawarizmi as it expands into advertising and retail media across Africa, the Middle East and Europe. The deal adds programmatic advertising capabilities to Yassir’s platform, allowing it to use its user data to deliver targeted campaigns and expand partnerships with brands. Financial terms were not disclosed. Yassir, founded in 2017 by Noureddine…