WA as your sales assistant. (Image: Cellfind) Sales teams face intense pressure to connect with prospects instantly. Every second counts in today’s competitive market, where a delayed response can mean losing a potential customer to a competitor who responds faster. But here’s a striking reality: 90% of consumers expect an immediate response, yet the average…
Meta Platforms has launched an AI message summary feature in WhatsApp that allows users to get summarised versions of all their unread messages. According to Meta, the messages are summarised in a separate chat with the AI bot and not marked as read until the user goes through them. “Message summaries is a new option…
After seven years since its initial announcement, Meta has finally started rolling out advertisements on WhatsApp, visible exclusively within the “Updates” tab. The company assures users who primarily use the app for personal chats with family and friends that their experience will remain unchanged. This also applies to two other new features: channel subscriptions and…
It’s hard to think of a more extraordinary business deal than Facebook’s US$19-billion acquisition of WhatsApp in February 2014. Its creators were outliers. With a lean staff of just a few dozen people, they had no marketing department, no sign on the door and had spent zero cents from their sole investor, Sequoia Capital. But…
