Africa: LG Partners Viva On Laundry Solutions Across Africa
LG Electronics (LG) has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA detergent, to offer a bundled laundry solution for customers purchasing LG washing machines. The collaboration sets a new standard for home care in Nigeria and seamlessly integrating LG’s advanced washing machine technology with VIVA’s high-performance detergent for a superior, ready-to-use…