The 2026 imperative: A view from the channel bridge
Traci Maynard, ICT channel and partnership specialist. I’ve spent my entire career working with partners across the tech spectrum − navigating the endless cycle of vendor portals, deal-reg hubs and battlecards before lunch. From that vantage point, I’ve watched the managed service provider (MSP) evolve from a simple reseller into the quiet backbone of the…
