Siyanda AI tool guides North Americans planning SA trips

Siyanda AI tool guides North Americans planning SA trips

Travellers can use chatbot Siyanda to get information on SA’s safaris, hiking, restaurants and historical sites. South African Tourism has collaborated with US-based digital media company Matador Network to introduce Siyanda, an artificial intelligence (AI) travel chatbot designed to help North American visitors plan their trips to SA. Built on Matador Network’s GuideGeek platform, Siyanda…

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AI is transforming how travellers plan, book, and navigate trips, new research finds

AI is transforming how travellers plan, book, and navigate trips, new research finds

Artificial intelligence is increasingly being used by international travellers to plan, book, and navigate trips, according to qualitative research by South African Tourism. Covering the US, China, India, Kenya, and the UK, the study shows AI tools like ChatGPT, Co-Pilot, and DeepSeek are helping consumers personalise itineraries and streamline travel experiences. From planning itineraries to…

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