AI is transforming how travellers plan, book, and navigate trips, new research finds
Artificial intelligence is increasingly being used by international travellers to plan, book, and navigate trips, according to qualitative research by South African Tourism. Covering the US, China, India, Kenya, and the UK, the study shows AI tools like ChatGPT, Co-Pilot, and DeepSeek are helping consumers personalise itineraries and streamline travel experiences. From planning itineraries to…