How a popular Peruvian soft drink went ‘toe-to-toe’ with Coca-Cola | Features
There are few countries in the world where Coca-Cola isn’t the most popular soft drink. But in Peru, that position is held by Inca Kola – an almost 100-year-old beverage deeply embedded in the national identity. The yellow soda – meant to evoke the grandeur of the ancient Inca Empire and its reverence for gold…