Africa: TECHNOVATION 2025 Main Event Story – Society Is Ready for the Smoke-Free Shift, But Regulation Is Slow
For over 30 years, Philip Morris International (PMI) has been innovating by exploring ways to commercialise less harmful alternatives to combustible cigarettes. Ten years ago, the company embarked on an ambitious journey to revolutionise public health by developing and promoting science-based alternatives to traditional cigarette smoking. The goal was simple yet transformative: to create a smoke-free…