
FlySafair bets on AI to keep fares low and customers sweet
Image: FlySafair FlySafair is turning to artificial intelligence to bolster its low-cost business model – and to deliver a more personalised customer experience usually associated with full-service airlines. Kirby Gordon, chief marketing officer and vice-president of sales and distribution at FlySafair, told journalists on Wednesday that technology is “absolutely key” to helping the airline keep…