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From Invisible to Credible: How PR Supports Small Businesses

eriinfo.com9 months ago06 mins

Small businesses often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver. But with more businesses fighting for attention online, PR has become a smart way to build credibility and…

ISPA supports ICT policy

eriinfo.com9 months ago03 mins

The Internet Service Providers Association (ISPA) has come out in support of the Communications Minister’s proposed new policy direction. Source: © 123rf 123rf The Internet Service Providers Association (ISPA) has come out in support of the Communications Minister’s proposed new policy direction ISPA says its submission supports the finalisation of the draft direction in its…