Superbalist turns to AI search to fend off rivals
Superbalist has over 4.5 million monthly users and more than 50 000 products. Online shopping portal Superbalist has aligned its content and commerce strategy with LLM-driven discovery. The company, spun out of Takealot in September 2024 after revenue pressure from companies like Temu and Shein, is betting on generative engine optimisation (GEO) to attract e-shoppers….