OpenAI’s first try at agentic shopping stumbled. It’s trying again
Inkoly | Istock | Getty Images When OpenAI announced its Instant Checkout feature last fall, retailers sprang into action. Etsy, Walmart and Shopify quickly lined up to let users buy merchants’ products directly within its ChatGPT chatbot. Suddenly, the e-commerce world was fixated on shopping agents, the artificial intelligence tools that can make purchases on…