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Africa: PMI Moves to Bridge the Affordability Gap in Africa and Emerging Economies’ Smoke-Free Transition

eriinfo.com3 hours ago013 mins

Philip Morris International (PMI) is stepping up its drive to make smoke-free alternatives accessible across Africa and emerging economies. With millions of smokers still relying on combustible cigarettes, PMI is tackling both affordability and innovation head-on, ensuring the benefits of a smoke-free future reach every corner of the Global South. From cutting-edge, heat-not-burn devices to…

Africa: PMI’s Sub-Saharan Africa Smoke-Free Vision Gathers Momentum

eriinfo.com4 months ago09 mins

Despite facing the global regulatory challenges on tobacco products, Philip Morris International (PMI) is intensifying its efforts to transition smokers across Sub-Saharan Africa from cigarettes to smoke-free alternatives. The company’s Area Vice President Sub-Saharan Africa, Branislav Bibic, remains optimistic about the continent ’ s readiness to embrace innovative technologies. In an exclusive interview with allAfrica on…