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Africa

Africa: TECHNOVATION 2025 Main Event Story – Society Is Ready for the Smoke-Free Shift, But Regulation Is Slow

eriinfo.com1 month ago09 mins

For over 30 years, Philip Morris International (PMI) has been innovating by exploring ways to commercialise less harmful alternatives to combustible cigarettes. Ten years ago, the company embarked on an ambitious journey to revolutionise public health by developing and promoting science-based alternatives to traditional cigarette smoking. The goal was simple yet transformative: to create a smoke-free…

Africa: PMI Moves to Bridge the Affordability Gap in Africa and Emerging Economies’ Smoke-Free Transition

eriinfo.com1 month ago013 mins

Philip Morris International (PMI) is stepping up its drive to make smoke-free alternatives accessible across Africa and emerging economies. With millions of smokers still relying on combustible cigarettes, PMI is tackling both affordability and innovation head-on, ensuring the benefits of a smoke-free future reach every corner of the Global South. From cutting-edge, heat-not-burn devices to…

Africa: PMI’s Sub-Saharan Africa Smoke-Free Vision Gathers Momentum

eriinfo.com5 months ago09 mins

Despite facing the global regulatory challenges on tobacco products, Philip Morris International (PMI) is intensifying its efforts to transition smokers across Sub-Saharan Africa from cigarettes to smoke-free alternatives. The company’s Area Vice President Sub-Saharan Africa, Branislav Bibic, remains optimistic about the continent ’ s readiness to embrace innovative technologies. In an exclusive interview with allAfrica on…