MultiChoice Group has officially announced the discontinuation of Showmax, signalling the end of one of Africa’s most ambitious and expensive digital experiments. The decision brings a definitive close to a platform that launched in 2015 and underwent a massive, high-stakes relaunch in 2024. Ultimately, Showmax failed to achieve commercial viability in a landscape defined by…
MultiChoice Group has announced it will discontinue Showmax, drawing a line under one of Africa’s most expensive and ambitious streaming experiments. The decision brings to an end a platform that was launched in 2015 and relaunched at enormous cost in 2024, and which ultimately failed to achieve commercial viability in a market defined by low…
MultiChoice Group said it will shut down its streaming platform Showmax after 11 years of operation as the company reviews its digital strategy. The decision was communicated to subscribers in an email on Thursday. The company said the move follows a review by the Showmax board. “Following a comprehensive review, the Showmax Board has taken…
MultiChoice Group CEO David Mignot has confirmed major changes are coming to the loss-making Showmax platform, reaffirming that the current model is not sustainable. In a wide-ranging interview with TechCentral on Thursday, Mignot said the company “can’t continue” operating the streaming platform as it is today, delivering the clearest signal yet that Canal+ intends to…
Groupe Canal+ CEO Maxime Saada on Thursday acknowledged that Showmax, the streaming platform owned by MultiChoice Group, has failed to achieve commercial success and has been a significant drag on the group’s financial performance. Speaking during an investor call following Canal+’s acquisition last year of control of MultiChoice, Saada said Showmax has “been losing a…
Groupe Canal+ CEO Maxime Saada has candidly addressed the financial challenges facing Showmax, admitting that the MultiChoice-owned streaming platform has failed to achieve commercial success. During a recent investor call following Canal+’s acquisition of MultiChoice, Saada noted that the service has been a significant financial drain, losing substantial capital over the past several years. Read:…
MultiChoice reports a significant 44% increase in Showmax subscribers just over a year after the video streaming service’s relaunch, despite its withdrawal from countries outside Africa. Read: Bandwidth Blog & Smile 90.4FM Tech Tuesday: Physics turning lead into gold! Showmax 2.0, a joint venture between MultiChoice (70% share) and Comcast’s NBCUniversal (30%), rolled out in…
