How this snack food company won over informal shopkeepers
Debby Lawson, founder and COO of Fastizers, speaking during launch of the company’s Nibit brand. One Saturday in 2010, Gbola Lawson was knocking on the doors of small brick-and-mortar stores in Lagos – Nigeria’s megacity of roughly seventeen million people – trying to persuade shopkeepers to place cookies on their shelves. Although he held a…