Africa: A Booming Longevity Industry Wants to Sell Us ‘Immortality’ but There Could Be Hidden Costs

Africa: A Booming Longevity Industry Wants to Sell Us ‘Immortality’ but There Could Be Hidden Costs

If you could, would you pay to live forever? Some Silicon Valley billionaires aren’t just making tech products – they’ve set their sights on immortality. Social media is flooded with influencers promoting peptides, “functional” mushroom powders and other (often non-evidence-based) hacks said to maximise your lifespan. Some even claim to reverse your “biological age“. The…

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How to sell cookies in Lagos

How to sell cookies in Lagos

While Nigeria has witnessed growth in modern shopping malls and air-conditioned supermarkets, an estimated 90% of shopping still takes place through informal retail channels – a sprawling network of table-top vendors, street stalls, open-air markets, and hawkers weaving through traffic. For consumer goods companies aiming to reach the country’s more than 230 million people, securing…

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