Will AI Replace PR Professionals?

Will AI Replace PR Professionals?

Short answer: absolutely not.Long answer: It’s made us indispensable. With how easy it is to generate an article at the click of a button these days, it’s tempting to assume PR professionals should be worried about our jobs. Are we? Not even remotely. In fact, AI has done the opposite. It has elevated PR from…

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AI’s true purpose is not to replace us but to enhance us

AI’s true purpose is not to replace us but to enhance us

Daniel Novitzkas, co-founder and chairman of Specno. The recent reports regarding Mediclinic’s transition to a more aggressive artificial intelligence (AI) strategy, which would likely result in hiring freezes and job cuts, has ignited another wave of anxiety in humanity’s ever constant apprehension towards the accelerating development of AI. While Mediclinic’s strategy excludes cuts in nurses…

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