Africa: Tobacco Harm Reduction in Action – What PMI’s 2025 Value Report Signals for Low and MiddleIncome Countries

Africa: Tobacco Harm Reduction in Action – What PMI’s 2025 Value Report Signals for Low and MiddleIncome Countries

As low and middle-income countries (LMICs) continue to shoulder a disproportionate burden of smoking-related disease, access to pragmatic, evidence-based harm reduction solutions is becoming an increasingly urgent public-health priority. Philip Morris International’s newly released 2025 Value Report offers an important snapshot of how tobacco harm reduction—through the accelerated adoption of smokefree products (SFPs)—is beginning to…

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Africa: PMI’s Sub-Saharan Africa Smoke-Free Vision Gathers Momentum

Africa: PMI’s Sub-Saharan Africa Smoke-Free Vision Gathers Momentum

Despite facing the global regulatory challenges on tobacco products, Philip Morris International (PMI) is intensifying its efforts to transition smokers across Sub-Saharan Africa from cigarettes to smoke-free alternatives. The company’s Area Vice President Sub-Saharan Africa, Branislav Bibic, remains optimistic about the continent ’ s readiness to embrace innovative technologies. In an exclusive interview with allAfrica on…

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