Africa: PMI-Ferrari Partnership Puts Tobacco Harm Reduction in the Formula 1 Spotlight
Philip Morris International’s flagship nicotine pouch brand, ZYN, will feature on Scuderia Ferrari HP Formula 1 car liveries at select races across upcoming seasons. This follows the announcement of an expanded partnership between PMI and Scuderia Ferrari HP, as well as with Ferrari Challenge Trofeo Pirelli, the single-marque motorsport championship created in 1993, starting in…