ShopriteX debuts Pixie, an AI assistant for Sixty60

ShopriteX debuts Pixie, an AI assistant for Sixty60

ShopriteX, the tech-forward innovation wing of the Shoprite Group, has officially launched Pixie, an AI-powered shopping assistant integrated into the Sixty60 app. The feature is currently rolling out in beta, exclusively for Xtra Savings Plus members. Read: Bandwidth Blog & Smile 90.4FM Tech Tuesday: Streaming wars! Pixie functions as a personalized recommendation engine that analyses…

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Shoprite bakes AI into Sixty60 with Pixie launch

Shoprite bakes AI into Sixty60 with Pixie launch

ShopriteX, the innovation arm of the Shoprite Group, has launched Pixie, an AI-powered shopping assistant inside the Sixty60 app — starting with Xtra Savings Plus members. Pixie is a personalised recommendation engine that learns from a shopper’s purchase history, restocking patterns and preferences, and surfaces products it thinks they are likely to need. It comes…

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