Shoprite bakes AI into Sixty60 with Pixie launch
ShopriteX, the innovation arm of the Shoprite Group, has launched Pixie, an AI-powered shopping assistant inside the Sixty60 app — starting with Xtra Savings Plus members. Pixie is a personalised recommendation engine that learns from a shopper’s purchase history, restocking patterns and preferences, and surfaces products it thinks they are likely to need. It comes…