Netflix projects massive ad revenue growth and pivots to cash bid for Warner Bros.
Netflix’s advertising business has reached a major turning point, more than doubling its revenue to $1.5 billion between 2024 and 2025. During the company’s most recent earnings call, co-CEO Greg Peters expressed high confidence in this trajectory, projecting that ad revenue will “roughly double again” in 2026 to reach approximately $3 billion. This rapid scaling…