
Naspers shifts to an AI-first strategy – and it’s paying off
JSE-listed Naspers and its Amsterdam-listed subsidiary, Prosus, have adopted an AI-first strategy that they said on Monday is paying dividends in their portfolio of e-commerce, classifieds, edtech, media and fintech businesses. According to the Naspers and Prosus 2025 annual results, published on Monday, AI is helping reduce costs and drive operational efficiency internally, while investment…