Beyond omnichannel: How opti-channel strategies are transforming CX
Dion Millson, Head of AI Strategy at Connect. As operators embrace digital channels to enhance customer experience (CX) and meet evolving consumer engagement preferences and trends, the omnichannel contact centre has become the established benchmark for service delivery. By Dion Millson, Head of AI Strategy at Connect. Unlocking omnichannel capabilities allows contact centres to meet…