Social media becomes new storefront

Social media becomes new storefront

Most connected African consumers browse for products online through search engines, retailer websites, or social media platforms. Social media now rivals traditional word-of-mouth as top purchase driver, and is shaping African consumers’ buying decisions. This is according to the Boston Consulting Group’s (BCG’s) “119 million reasons for optimism: How young consumers are reshaping Africa’s retail…

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Google agrees to major funding package for South African media

Google agrees to major funding package for South African media

Carlos Barria/Reuters Google has committed R688-million to support South Africa’s under-pressure media industry, alongside a separate initiative aimed at fostering its long-term growth. This follows the release of the media and digital platforms market inquiry final report by the Competition Commission on Thursday. It marks an about-turn from earlier this year, when the US search…

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CompCom orders social media giants to invest in SA media

CompCom orders social media giants to invest in SA media

Social media platforms have enormous power to direct traffic based on their algorithms. South Africa’s Competition Commission has ordered social media platforms YouTube, Meta, TikTok and X to significantly invest in supporting South Africa’s media sector, to restore fairness, transparency and sustainability in the media ecosystem. This is one of several key remedies proposed by…

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Google, YouTube to pour R688m into SA’s media sector

Google, YouTube to pour R688m into SA’s media sector

The Competition Commission found that Google and YouTube reproduce South African news content, but provide no remuneration to local publishers. Google and YouTube have agreed to establish a combined R688 million media support package to fund national, community and vernacular media in SA. This is one of the key recommended remedies in the Competition Commission’s…

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AI, 5G and gaming power Africa’s new media economy

AI, 5G and gaming power Africa’s new media economy

South Africa, Kenya and Nigeria’s entertainment and media (E&M) industries are surpassing some global growth trends, with digital innovation, mobile-first audiences and the rapid integration of generative AI seen as driving the future of media in the countries. According to PwC’s latest Africa Entertainment and Media Outlook – Perspectives Report 2025–2029 – growth in E&M…

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