Intent-driven marketing fuels SA’s e-commerce

Intent-driven marketing fuels SA’s e-commerce

Automation drives ecommerce gains in South Africa. South Africa’s e-commerce sector recorded strong growth in 2025, with order volumes across all channels increasing by 47% year-on-year (YOY), according to a new report by e-commerce marketing platform, Omnisend. The report is based on an analysis of nearly 3 000 South African e-commerce platforms, drawing on data…

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The hidden cost of shrinking your marketing investment

The hidden cost of shrinking your marketing investment

Robyn Beckworth Judge, Head of Group Marketing at e4. In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often the glue holding everything together, including the customer experience. According to Robyn Beckworth Judge, Head of Group Marketing at e4, which positions itself as a leading…

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