New Research Finds AI Is Now Foundational to Modern Marketing

New Research Finds AI Is Now Foundational to Modern Marketing

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing organizations, marking a clear shift from early experimentation to embedded, enterprise‑wide…

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Yubico Appoints Poupak Modirassari Enbom as Chief Marketing Officer to Accelerate Global Momentum and Drive Market Leadership

Yubico Appoints Poupak Modirassari Enbom as Chief Marketing Officer to Accelerate Global Momentum and Drive Market Leadership

Yubico (NASDAQ STOCKHOLM: YUBICO), the creator of the most secure passkeys and a leading provider of hardware authentication security keys, today announced the appointment of Poupak Enbom as Chief Marketing Officer (CMO). This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260330278027/en/ Enbom joins Yubico at a pivotal moment as organizations worldwide accelerate the…

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Intent-driven marketing fuels SA’s e-commerce

Intent-driven marketing fuels SA’s e-commerce

Automation drives ecommerce gains in South Africa. South Africa’s e-commerce sector recorded strong growth in 2025, with order volumes across all channels increasing by 47% year-on-year (YOY), according to a new report by e-commerce marketing platform, Omnisend. The report is based on an analysis of nearly 3 000 South African e-commerce platforms, drawing on data…

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The hidden cost of shrinking your marketing investment

The hidden cost of shrinking your marketing investment

Robyn Beckworth Judge, Head of Group Marketing at e4. In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often the glue holding everything together, including the customer experience. According to Robyn Beckworth Judge, Head of Group Marketing at e4, which positions itself as a leading…

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