‘Loud luxury’ is back as high-end brands look to rebound
A guest wears red knitted Gucci x Adidas sweater, outside Bluemarble, during the Menswear Spring/Summer 2026 show as part of Paris Fashion Week on June 26, 2025 in Paris, France. Claudio Lavenia | Getty Images “Loud luxury” is poised for a comeback as ailing fashion houses attempt to inject a sense of newness and novelty…
