Bandwidth Blog & Smile 90.4FM Tech Tuesday: Ferrari Luce $40 million price!
In this week’s Tech Tuesday segment on Smile 90.4FM we discuss the Ferrari Luce and the remarkable price the first unit fetched at an auction. Read more on Bandwidth Blog
Tag: Luce
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The first Ferrari Luce EV fetches a record $40 million at auction
Ferrari’s highly debated first all-electric vehicle, the Luce, has just silenced its harshest critics by fetching a record-breaking $40 million (R646 million) at a Sotheby’s charity auction during Monterey Car Week. Read: Google unveils Pixel 11 Pro and Pro XL The staggering hammer price crowns this one-of-a-kind “tailor-made” Luce as the most expensive new car…
The Ferrari Luce is a massive gamble on electric luxury
Following its groundbreaking commitment to develop an all-electric vehicle, a massive pivot from previous corporate declarations, Ferrari has officially pulled back the curtain on the Ferrari Luce. While the vehicle’s minimalist, tactile cabin previously debuted as a standalone concept, seeing the interior integrated into a fully realized production prototype shifts the narrative entirely. What once…