Loyalty - eriinfo

How fintech, real-time data and retail tech are redefining loyalty in SA

eriinfo.com2 weeks ago013 mins

As South African consumers navigate rising living costs and persistent economic pressure, loyalty programmes have evolved from “nice-to-have” perks into essential value engines. Thabiso Msimanga, Head of Customer at X, Bigly Labs by Dis-Chem. Image supplied At the same time, fintech innovation, real-time data and AI-powered retail technology are converging to reshape what loyalty looks…

Business

Brands with Benefits: The No-Strings Era of Modern Loyalty Programmes

eriinfo.com9 months ago08 mins

Brands winning at loyalty today understand that the game has changed – traditional points-based programmes no longer guarantee retention but meaningful engagement does. From “soft contracts” that create a sense of reciprocity without long-term commitments to the delicate balance between personalisation and privacy, here’s how modern loyalty programmes are being redefined – and what brands…