LinkedIn, TikTok surge as Facebook’s grip weakens

LinkedIn, TikTok surge as Facebook’s grip weakens

Companies are taking a more cautious approach to future social media spending. South African businesses are expanding their social media strategies as TikTok and LinkedIn attract growing user engagement, while Facebook’s long-standing dominance continues to erode. This is one of the key findings of the South African Social Media Landscape Report 2026, released last week….

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Trust becomes currency as LinkedIn gains ground

Trust becomes currency as LinkedIn gains ground

LinkedIn is emerging as a trusted voice among the bevy of social platforms. Online professional network service LinkedIn has edged past Meta-owned social media platforms Facebook and Instagram as the most utilised platform by brands. This is according to World Wide Worx MD Arthur Goldstuck, detailing several key takeaways from the latest SA Social Media…

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