Africa: Woodford Reserve Debuts in Kenya, Targeting East Africa’s Premium Whiskey Market
Nairobi — Woodford Reserve, the small-batch Kentucky bourbon produced by Brown-Forman, has officially launched in Kenya, marking the brand’s strategic entry into the East African premium-whiskey market. The debut coincided with a Nairobi event celebrating Old Fashioned Month on November 6, part of a global initiative highlighting the classic cocktail. David Mutunga, Brown-Forman’s East Africa…
