For years, the foldable smartphone market has been dominated by Samsung and Google, while Apple has remained conspicuously on the sidelines. However, as 2026 unfolds, the silence is being replaced by a chorus of credible reports from industry analysts and supply-chain leakers. The outlines of the so-called iPhone Fold are finally coming into focus, suggesting…
Apple shared its latest quarterly financial results, revealing a period of unprecedented growth that CEO Tim Cook described as “simply staggering.” For the quarter ending December 27, 2025, the tech giant reported a total revenue of nearly $143.76 billion, marking the biggest quarter in the company’s history. Read: Everything we know about the upcoming iPhone…
Apple has reportedly scrapped plans to launch a second-generation iPhone Air in 2026 and has already “sharply scaled back production of the first version,” according to The Information. The original super-thin iPhone Air, which was released in September 2025, has not proven to be the expected commercial success, prompting the significant shift in the company’s…
The MacBook Air is Apple’s current cheapest laptop Apple is preparing to launch a budget Mac in the first half of next year, entering the low-cost laptop market for the first time, Bloomberg News reported on Tuesday. The device, aimed to lure customers away from Google’s Chromebooks and entry-level Windows PCs, is made for students,…
Apple’s recent launch of the iPhone Air raises questions about its product strategy, particularly the marketing tactic of “anchoring.” This practice involves positioning a less appealing product near a more desirable one to make the latter seem like a better value. With the new iPhone Air, Apple appears to be using this method to push…
A customer holds up the new orange-colored iPhone 17 Pro Max smartphone inside an Apple retail store in Chongqing, China, on September 19, 2025. Cheng Xin | Getty Images News | Getty Images The iPhone 17 hit store shelves worldwide on Friday, drawing lines from Beijing to London. But beyond the launch buzz, Apple is…
At Apple Park, the new iPhone 17 Pro was unveiled, with CEO Tim Cook claiming its new design allowed the company to make it “the most Pro ever.” While it’s impossible to verify such a bold claim in a brief hands-on demo, the device’s new features and design are certainly intriguing. Read: The iPhone Air…
iStore, South Africa’s only Apple Premium Partner, has announced that the new iPhone 17 lineup is now available for pre-order online. The devices will officially launch in-store on September 19, 2025. Read: The Apple iPhone 17 Pro is “the most Pro” ever Customers can pre-order the new phones for cash starting at R20,799, or on…
The price of the iPhone 17 series in South Africa will be lower than the iPhone 16 line-up was at launch — the second year in a row that Apple’s smartphones have reduced in price year over year. The iPhone 17 series, which was unveiled on Tuesday, is now available for pre-order through iStore, the…
When Apple took the wraps off the iPhone 17 line-up on Tuesday evening South African time, the spotlight naturally fell on the new iPhone Air – its thinnest handset yet – and the iPhone 17 range. Analysts praised the miniaturisation, the titanium frame and the new A19 Pro chip tuned for artificial intelligence workloads. But…
