Apple’s recent launch of the iPhone Air raises questions about its product strategy, particularly the marketing tactic of “anchoring.” This practice involves positioning a less appealing product near a more desirable one to make the latter seem like a better value. With the new iPhone Air, Apple appears to be using this method to push…
A customer holds up the new orange-colored iPhone 17 Pro Max smartphone inside an Apple retail store in Chongqing, China, on September 19, 2025. Cheng Xin | Getty Images News | Getty Images The iPhone 17 hit store shelves worldwide on Friday, drawing lines from Beijing to London. But beyond the launch buzz, Apple is…
At Apple Park, the new iPhone 17 Pro was unveiled, with CEO Tim Cook claiming its new design allowed the company to make it “the most Pro ever.” While it’s impossible to verify such a bold claim in a brief hands-on demo, the device’s new features and design are certainly intriguing. Read: The iPhone Air…
iStore, South Africa’s only Apple Premium Partner, has announced that the new iPhone 17 lineup is now available for pre-order online. The devices will officially launch in-store on September 19, 2025. Read: The Apple iPhone 17 Pro is “the most Pro” ever Customers can pre-order the new phones for cash starting at R20,799, or on…
The price of the iPhone 17 series in South Africa will be lower than the iPhone 16 line-up was at launch — the second year in a row that Apple’s smartphones have reduced in price year over year. The iPhone 17 series, which was unveiled on Tuesday, is now available for pre-order through iStore, the…
When Apple took the wraps off the iPhone 17 line-up on Tuesday evening South African time, the spotlight naturally fell on the new iPhone Air – its thinnest handset yet – and the iPhone 17 range. Analysts praised the miniaturisation, the titanium frame and the new A19 Pro chip tuned for artificial intelligence workloads. But…
In this episode of ITWeb TV, we sit down with Chris Dodd, CEO of iStore South Africa, to unpack how the retailer is driving affordability through its iPhone trade-in programme, bridging the digital divide with training and education, and innovating retail with omnichannel shopping and same-day delivery. iStore is ramping up its efforts to make…
Apple will host its annual iPhone event on September 9 at the Steve Jobs Theatre in Cupertino, California. This year’s event is set to be a key moment for the company, as it will showcase Apple’s strategy for integrating artificial intelligence into its devices. The event is being watched closely by investors, who are concerned…
