Invisible - eriinfo

From scrappy experiment to Wall Street’s invisible backbone

eriinfo.com2 days ago021 mins

CANNES — Ten years ago, Vitalik Buterin and a small band of developers huddled in a drafty Berlin loft strung with dangling lightbulbs, laptops balanced on mismatched chairs and chipped tables. They weren’t corporate titans or venture-backed founders — just idealists working long nights to push a radical idea into reality. From that sparse office,…

From Invisible to Credible: How PR Supports Small Businesses

eriinfo.com3 weeks ago06 mins

Small businesses often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver. But with more businesses fighting for attention online, PR has become a smart way to build credibility and…